December 11, 2023

San Francisco, CA, May 10, 2023, Chainwire

unstoppable domain name, the leading digital identity platform, announced today that they are joining the board of directors of OMA3 (Web3 Open Metaverse Alliance), a consortium of companies creating standards for a decentralized metaverse. Other board members of OMA3 include Alien Worlds, Animoca Brands, Dapper Labs, Metametaverse, Sandbox, Space, Superworld and Upland.

As the leader of OMA3, Unstoppable Domains is leveraging its expertise in Web3 domains to help OMA3 in its efforts to standardize the use of Web3 terrestrial domains in the Metaverse. The consortium’s ultimate goal is to create an open marketplace for the Web3 realm, making the Metaverse easier to navigate. OMA’s Portals and Mapping Working Group will lead the effort to create standards for the Web3 space.

Unlike application-specific addresses, Web3 land domains are a special type of generic address that span virtual worlds and allow users to point directly to their virtual lands and parcels. The main benefit of this approach is interoperability and universality of addresses. For example, Web3 land domains will allow people to teleport not only to different worlds in the Metaverse, but to specific locations within them.

The cross-world nature of the Web3 domain requires standardization to prevent conflict and duplication between different implementations.Standardization also brings a consistent experience to developers and users

Additionally, as a member of the Web3 Domains Alliance, Unstoppable Domains will coordinate efforts between the two industry alliances. Founded in 2022, the Web3 Domain Alliance is a member-led, member-driven organization dedicated to improving the technical and public policy environment for users of blockchain naming services.

Sandy Carter, Chief Operating Officer and Head of Business Development at Unstoppable Domains, said: “As virtual world platforms become more interoperable, it will be important to provide users with an easy, universal way to uniquely identify virtual land .” “We are excited to help OMA3 achieve this goal in an open and developer-friendly manner.”

“We welcome Unstoppable Domains to the governance of OMA3 and thank them for their expertise as a leading provider of Web3 domain names,” said Dirk Lueth, co-founder and co-CEO of Upland and founding member and chairman of OMA3. “It’s commendable that Unstoppable Domains is willing to dedicate resources to building a system that provides equal opportunity to all domain name registrars, including its competitors. We welcome other companies in the namespace to join OMA3 and contribute to this process. ”

About Overwhelming Domains

Established in 2018, unstoppable domain name A user-owned digital identity platform is being built. Unstoppable Domains offers Web3 domains minted on the blockchain, giving people full ownership and control of their digital identities with no renewal fees. With Unstoppable Domains, people can replace lengthy alphanumeric encrypted wallet addresses with human-readable names, and log into and transact with hundreds of apps, wallets, exchanges, and marketplaces. The company was named one of America’s Best Startup Employers for 2022 by Forbes.

For more information, visit Unstoppable Domains: website | Twitter | Disharmony

About OMA3

OMA3 (Open Metaverse Alliance for Web3) is an alliance of leading virtual world companies such as Alien Worlds/Dacoco, Animoca Brands, Dapper Labs, Decentraland, MetaMetaverse, Space, SuperWorld, The Sandbox, Upland, and Unstoppable Domains. OMA3 aims to ensure that virtual lands, digital assets, ideas and services are highly interoperable between platforms and transparent to all communities.

Inquiries can be made to OMA3 (email protected)

For more information, visit OMA3: website | Twitter


Vice President of Communications
Nora Chen
unstoppable domain name
(email protected)