Killer traction slides require collecting as much favorable customer and market data as possible, such as recurring revenue, customer acquisition costs, and conversion rates.
For the first time, you have the opportunity to demonstrate and build investor confidence at the same time. But what if you don’t have any victories to brag about yet?
For startups that aren’t yet profitable, the traction slide should “describe the risks you design into your business,” such as regulatory uncertainty, Haje Jan Kamps said.
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“To figure out what investors fear most, talk to them and pay attention to the questions they ask,” he wrote. “Then you can design an experiment around that and report your findings as traction.”
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