Maintaining a full content pipeline is a laborious, subjective process and involves too many people to keep it data-driven.
Generative AI tools greatly speed up this work: Once the system has been trained on content, it will generate keywords and ideas profusely, but humans still need to separate the wheat from the chaff.
In a detailed TC+ post, Nick Zamanov, director of business development at Cyber Switching, explains how his team used OpenAI to improve website traffic, domain ratings, and backlinks in just a few months.
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He offers a few tips for their development, as well as suggestions to help you train your AI tool to generate material in your own voice.
“There’s no need to reinvent the wheel, so use content you’ve already worked on to help generate better keywords, recommendations, and ultimately your marketing strategy,” he advises.
thanks for reading,
walter thompson
TechCrunch+ Editorial Manager
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It’s been a bumpy 6 months for edtech – will the road be smoother?
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The edtech market in Europe is booming.
In the first half of this year, a third of global edtech deal activity took place in the region, wrote Rhys Spence, director of research at Brighteye Ventures.
He wrote in TC+: “Funding volumes in the first half of 2023 are up from the previous period in the second half of 2022, and many companies that raised large sums of money in early to mid-2021 will return to the negotiating table to raise more funds.”
“This should not be taken as a sign of ecosystem health, but…”
Early-stage SaaS startups grow the same with or without VC
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Startup Land has plenty of showmanship, like a football table in the reception area and a kitchen with a kombucha faucet.
Should we add fundraising to that list?
Rebecca Szkutak reports on a Capchase report showing little difference in year-over-year growth between bootstrapped (44%) and venture-backed startups (42.8%).
“Given that VC-backed startups raise external funding, we can safely assume that they spend more to achieve virtually the same growth rate as their bootstrapped counterparts,” she wrote.
Ask Sophie: How Likely Is My Startup Hiring an H-1B Candidate?
Image Source: Bryce Durbin/TechCrunch
Dear Sophie,
With over 750,000 H-1B registrants this year, is it realistic for my early stage startup to consider hiring the candidates it is looking for?
— Skeptical Startups
All-female startups raised just $1.4B in first half
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If your founder team includes both men and women, here’s some good news:
“Mixed-gender teams accounted for 28.1% of funds raised in H1, up from 16.9% raised in H1 2022,” Dominic Madori-Davis reports.
However, female founders fared less well, raising just $1.4 billion over the same period.
“The last time a company with all-female founders raised this low in the first half was in 2017, when they raised $1.2 billion.”
Fintech valuations are down. Where do they go from here?
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Three years ago, investors were salivating over fintech startups like Stripe, but a closer look at the secondary market reveals that their valuations have plummeted, Mary Ann Azevedo and Rebecca Szkutak report.
“Others who are sticking with valuations may take longer to bottom out and find a way back up and have momentum,” said Greg Martin, co-founder and managing director at Rainmaker Securities.
