February 23, 2024


Building a long-lasting growth funnel doesn’t just scale your business: it also signals to investors that the team has direction, which is a major confidence builder.

“Acquisition, activation and retention are critical,” writes Jonathan Martinez, internal growth expert at TC+. “While referrals and monetization are also very important, they don’t make or break a startup.”

Early-stage teams should look beyond “vanity metrics” like click-through and conversion rates and develop advanced metrics specific to the business they’re building, he said.


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In this post, he breaks down the onboarding and activation processes of several startups, including Postmates, Zoom, Uber, and Canva, to show how they shape messaging and drive users deeper into their funnel.

It’s complex work, but don’t be intimidated—a growth analyst or data scientist contractor can easily set up the dashboards needed to run experiments, set goals, and track daily progress.

“It’s not about tearing down every particular startup, but rather getting a holistic view of what the leading companies are doing, their growth mindset and how you can replicate those actions in your own startups,” Martinez said .

Thank you so much for reading,

walter thompson
TechCrunch+ Editorial Manager
@your leading role

While everyone’s talking about AI, HR tech startups are quietly making their way to a $24B market

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Image Source: Gopiza (opens in new window) / Getty Images

According to GP Bullhound’s report on HR technology in Europe, the industry generated 15% of the region’s new unicorns.

“HR tech has proven to be more durable than other industries, at least when it comes to fundraising,” write Anna Heim and Alex Williams.

“The way things are going now, in addition to all the AI ​​startups, we’re bound to see some HR tech startups going public from around the world.”

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Coinbase exec: U.S. urgently needs legislation as global cryptocurrency policy evolves

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Image Source: U.S. State Department

Cryptocurrency extremists are happy to bet big, but vague regulations by U.S. financial institutions are holding back corporate adoption, according to a study by The Block and Coinbase.

Jacquelyn Melinek, who interviewed Kara Calvert, head of U.S. policy at Coinbase, and Faryar Shirzad, chief policy officer, said: “About 91% of the executives surveyed believe that the lack of clear regulation for cryptocurrencies, blockchain or Web3 makes the space difficult to navigate.” .

“Wherever the lines are drawn, we will build around those lines,” Hirzad said. “But we can’t fix a lack of clarity; uncertainty is unhealthy.”

Don’t wait to identify your startup’s ideal customer persona

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Image Source: Carol Yepes (opens in new window) / Getty Images

Most early-stage startups don’t have a dedicated full-time CMO, but that’s okay.

However, capturing user data is still someone’s responsibility, which is why growth expert Jonathan Martinez shared with TC+ a guide for developing an Ideal Customer Profile (ICP).

“By first identifying your ideal customer personas, you’ll discover product-market fit faster and find the right people to sell to,” he writes.

There are signs that the middle school summer will be very hot

Valuation, startups, secondary market

Buyers and sellers are finding a balance over startup valuations. Image Source: Getty Images

Buyers and sellers in the secondary market are getting closer: The average bid-ask spread on private securities market Forge Global has dropped to 17%, Rebecca Szkutak reported.

“We need to look at this and see if that 17% is sustainable,” said Forge Global CEO Kelly Rodriques.

“If so, there’s a group of market players who are watching the space and wondering when to re-enter.”

SignalFire’s 2023 State of Talent Report

Image Source: Sean Gladwell (opens in new window) / Getty Images

Early-stage venture capital firm SignalFire just shared with TC+ how the tech labor market will change from the start of the pandemic in March 2020 to the end of Q1 2023, according to the State of Talent report.

“The first quarter of 2023 alone will see uninterrupted layoffs in the tech sector, with 166,044 layoffs,” wrote Dr. Heather Doshay, a partner at SignalFire. many.”