Private sector tools are an important resource for many central banks to monitor how their messages are delivered.
central bank Thirty-three participants in the Communications 2022 Benchmarks were asked what tools they use to design and evaluate their strategies.
A majority (61%) of central banks indicated that they use communications monitoring and analysis tools provided by the private sector.
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Behind the data: Named vendors include Meltwater and Hootsuite for social media and media monitoring, cited in
