December 11, 2023

Private sector tools are an important resource for many central banks to monitor how their messages are delivered.

central bank Thirty-three participants in the Communications 2022 Benchmarks were asked what tools they use to design and evaluate their strategies.

A majority (61%) of central banks indicated that they use communications monitoring and analysis tools provided by the private sector.


Behind the data: Named vendors include Meltwater and Hootsuite for social media and media monitoring, cited in