February 21, 2024

Manchester, UK, 26 April 2023, Chainwire

● Augmented reality and avatar experience “playforthecity.com” allows fans to create custom avatars that can be used in over 4,000 games and apps

● Multi-channel campaign begins ahead of Manchester City v Arsenal on 26 April

OK, the world-leading Web3 technology company and Manchester City’s training suite partner, today launched a new interactive Metaverse Avatar campaign with the club.new experience in playforthecity.com Giving fans the chance to personalize their own digital avatars in OKX-branded Manchester City training kits and pre-match warm-ups.

To mark the kick-off, a heroic video of City’s top players as giant avatars exploring Manchester as fans make their way to the stadium will debut during City’s multi-channel event at home to Premier League title contenders Arsenal. The video will announce the new experience and inspire fans to ‘Fight for the City’ and get their own personalized digital avatar in the Manchester City x OKX shirt.

Playforthecity.com Allows fans to create their own custom avatars in seconds, enabling them to use their new avatars across 4,000 Metaverse games and apps. By sharing their avatars on social media using #playforthecity, fans will also have the chance to enter a raffle for the chance to win epic Manchester City prizes and OKX prizes.

Haider Rafique, Global Chief Marketing Officer of OKX, said: “The Metaverse experience we’ve developed with Manchester City represents a world of exciting new opportunities that your avatar can give you access to. This event is how Manchester City and OKX are delivering on the promise of Web3 to enhance the fan experience and help Another example of people getting closer to what OKX sees as the ‘new way of the internet’.”

City Football Group media director Gavin Johnson said: “We are delighted to be launching this exciting campaign today with OKX and Yahoo. Bringing together the expertise of all three collaborators, we are able to offer Manchester City fans around the world unique and fun new ways to connect with the club and The ability to interact, we want fans to be able to enjoy the experience on offer.”

The experience was created by Manchester City and OKX in partnership with Yahoo, which leveraged its premium content creation team and technology to bring the experience to life and inform fans. Partnering with the Ready Player Me platform to build a bespoke AR and avatar experience, Yahoo produced the hero video and will be distributing the content via video, display and native formats in digital out-of-home (DOOH) locations as well as on mobile devices, tablets and TVs to encourage Manchester City fans Try the screen yourself.

Josh Partridge, Head of Yahoo EMEA, said: “We have one clear goal – to provide fans with fun, engaging and immersive experiences, new ways for them to interact with teams and players through digital touchpoints in stadiums, cities and even virtual worlds. Experience in producing premium digital content and distributing it directly to the club’s target audience at scale means we can help them build deeper connections with fans on digital platforms through new ways of engaging on matchday and beyond.”

This is the latest Metaverse experience brought to fans by OKX and Manchester City following their launch. Rúben Dias’ training session and İlkay Gündoğan’s tactical masterclass OKX Collective Metaverse. May will see fans invited into the Metaverse for an exclusive experience with Jack Grealish and Alex Greenwood.

About OKX

OKX is the world’s second largest cryptocurrency exchange by trading volume and a leading web3 technology company. Trusted by over 50 million users worldwide, OKX is known for being the fastest and most reliable cryptocurrency trading app for investors and professional traders around the world.

As top-tier partners for Premier League champions Manchester City FC, McLaren Formula 1, golfer Ian Poulter, Olympian Scotty James and F1 driver Daniel Ricciardo, OKX aims to leverage new financial and Engagement opportunities enhance the fan experience. OKX is also a top partner of Tribeca Festival as part of an initiative to bring more creators to web3.

In addition to OKX’s exchange, OKX Wallet is the platform’s latest offering for those looking to explore NFTs and the Metaverse while trading GameFi and DeFi tokens.

To learn more about OKX, download our app or visit: okx.com


This announcement is for informational purposes only. It is not intended to provide any investment, tax or legal advice and should not be considered an offer to buy, sell or hold digital assets. Cryptocurrencies are not regulated in the UK. Digital assets, including stablecoins, are highly risky, volatile and can even become worthless. Profits may be subject to capital gains tax. You should carefully consider whether trading or holding digital assets is suitable for you based on your own financial situation. For questions regarding your specific situation, please consult your legal/tax/investment professional.


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