In late 2020, Peggy Johnson took over as CEO, leading Magic Leap to shift its focus away from consumers — those less inclined to spend $2,300 on a mixed-reality headset — and into a deeper enterprise market.We are delighted to have Johnson join our fireside chat hardware stage exist TechCrunch Disruption 2023will be held September 19-21 in San Francisco.
The Magic Leap 2 headset, designed to boost productivity in a variety of industries, including healthcare, manufacturing and defense, costs more than $3,000. We’re eager to hear what Johnson has to say about AR’s shift to the enterprise, the future of consumer use, and the 800-pound Gorilla, Apple’s yet-to-be-announced mixed reality headset.
Prior to joining Magic Leap, Johnson served as executive vice president of business development at Microsoft, driving strategic partnerships and transactions to accelerate the growth of the company and its customers.
Johnson also spent 24 years at Qualcomm, where he held various leadership positions in engineering, sales, marketing and business development. She is also responsible for Qualcomm’s Internet Services business unit.
Johnson received a BSEE from San Diego State University and currently serves on BlackRock’s board of directors.
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