hurry upis a digital storefront for content creators and celebrities, today announced the public launch of new features, including the ability to sell products across multiple online stores in one place, on-page checkout functionality, marketing tools, and more.
The company also announced a $12 million Series A round led by venture investors RTP, Third Prime, Antler, E& Capital, as well as Sony Music, Live Nation and Laffitte Management Group. The funding will help expand its product portfolio and grow its U.S. team. Overall, Komi has raised $17 million in just over a year.
First launched in 2021, Komi serves as a landing page tool for talent like influencers, musicians, and athletes to promote music albums, YouTube videos, podcast episodes, merch drops, tour dates, meet opportunities, social media accounts, and more. Users can integrate all content and products on TikTok, Instagram, Twitter, Pinterest, Snapchat, Spotify, Apple Music, SoundCloud, YouTube, Twitch and Shopify.
Now available to everyone, Komi hopes to solidify its position as “the all-in-one platform for creators to grow their businesses,” Komi co-founder and CEO Lewis Crosbie told TechCrunch. As part of the restructuring, the company is focusing on advancing its business and community-building products.
Komi’s new commerce features will allow fans to browse their favorite creator/celebrity’s merchandise across multiple stores, add products to a single cart and checkout on the same page. For example, Lizzo – a popular musician and Komi user – runs an online store selling her tour merchandise as well as a line of shapewear called Yitty. Previously, fans had to go to different websites to browse, shop and complete their purchases.
Having some sort of hybrid digital storefront might also be helpful for content creators, who can benefit from affiliate marketplaces like Amazon’s influencer program or influencers who run multiple Shopify stores. Amazon Storefront integration will be available shortly after launch.
As social commerce is expected to reach $1.2 trillion by 2025Crosbie added that Komi is working on a way to connect brands and creators so they can promote products through the platform.
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Additionally, Komi has rolled out a custom data capture tool that includes offering fans benefits that can be unlocked if they provide information like email or phone numbers.
“Komi’s community building (initiative) revolves around interesting ways we can help creators capture data,” Crosbie explained. “We’re trying to give fans instant perks… I know if I give you my email or my phone number, I’ll unlock something special right in time.”
The company also mentioned that it was rolling out “deeper” marketing tools, but declined to say what those tools were. Komi already includes backend tools that allow users to collect total views, revenue, clicks, and other data.
Since TechCrunch reported on the seed round last December, Komi claims to have partnered with creators and brands from six continents who collectively have more than 2 billion followers. Notable users who recently joined the platform include Usher, Meghan Trainor, and Jessica Alba, among others.
Note that the platform costs $9.99 per month or $96 per year. New users get a 30-day free trial.
