Jane Technologies announced today the launch of its new point-of-sale (POS) platform, which it says will improve the overall cannabis shopping experience with reliable online listings and in-store curated shopping recommendations.
Everyone knows the pain. You found your favorite strain on your pharmacy’s online menu, only to go to the store to find it’s out of stock. You can pick another strain at random, or rely on the dubious advice of your local budgeter. Jane’s new POS system aims to change that bad situation, and it’s using its vast catalog of e-commerce data to solve in-store retailing.
The new POS integrates Jane Technologies’ existing lines of e-commerce and advertising solutions. The company started by building the backend for the pharmacy’s e-commerce operations. For Jane Technologies, the future of cannabis isn’t a single destination like Amazon; the future of cannabis is community dispensaries that sell cannabis online. Jane wanted to power their online store – and now the company wanted to power their physical store too.
Jane’s POS platform includes a debit card payment system, custom hardware and a personalized shopping experience. But the secret sauce is Jane Technologies’ longstanding commitment to delivering clean data assets. The company already tracks 1.5 million SKUs, and Jane’s system pushes the data to its customer base when new products are introduced (or old ones are modified). Store owners can focus on selling cannabis while Jane’s platform does the heavy lifting of inventory management.
This new system provides pharmacies with a deep level of customer personalization. As Jane Technologies CEO Socrates Rosenfeld explained to me, regulation around cannabis presents a unique opportunity for retailers. Shoppers have to scan their government-issued ID before entering a pharmacy, and suddenly retailers know who’s shopping and what they like to buy. Jane’s new POS system leverages this process by providing budgeters with a list of products the customer has previously purchased and a list of recommended products backed by verified reviews.
“In-store displays can be curated just for you,” says Rosenfeld. “Think of Budtender knowing your preferences and buying history, and they can recommend more curated personal items.”
The system has long been an important part of online e-commerce, including Jane Technologies’ e-commerce platform, but now the platform operates in a retail environment that relies heavily on recommendations.
Integrating the platform with a pharmacy’s inventory takes just a few hours, Jane Technologies said. Competitors could take weeks to make the transition because of the work associated with exporting vital product information, images and government tracking IDs, they said.
The system also supports stand-alone vending machine-style kiosks, which are designed for speed and efficiency, allowing customers to browse and purchase products using large touchscreens without talking to retail associates.
Jane Technologies has been testing the system at three dozen partner locations in the Pacific Northwest, New Mexico, California and Colorado. The company expects its new POS platform to be in 400 retail locations by the end of this year.
