February 23, 2024

As a professional, you’ll probably need to give a presentation at some point in your career. Good presentation skills can help you succeed at work, no matter your position. Therefore, everyone should know how to create and deliver a persuasive presentation.

We recently sought expert advice from our executives on creating and delivering persuasive presentations.

Here are their responses…

Ana Smith, Talent Architect and Global Learning Strategist

(embed) https://www.youtube.com/watch?v=B69AKcAmXgY (/embed)

Presentations can be pretty scary! Especially when they are being passed on to new audiences, with potentially less digestible news, or if the host has a lot at stake, just to name a few…

Based on my experience, these are some high-level key tips on how to create and deliver a persuasive presentation:

1. Know your audience.

The first step in creating a persuasive presentation is knowing your audience. What are their interests? What are their needs? How do they object to your information? Once you know your audience, you can tailor your presentation to address their concerns and convince them of your point of view.

2. Have a clear message.

What’s the one thing you want your audience to remember after your presentation? Make sure your message is concise and to the point. Don’t try to cover too much in your speech. Focus on one main point and make sure you have evidence to back it up.

3. Use strong evidence.

Your audience is more likely to be persuaded by your message if you can back it up with strong evidence. This evidence can come in the form of statistics, expert testimony, or personal stories. The more evidence you can provide, the stronger your argument will be.

4. Be passionate about your topic.

Your audience is more likely to be persuaded by your message if you are passionate about it. If you don’t believe your message, it’s hard to convince others to believe it too. So, show your passion!

5. Practice, practice, practice!

The more you practice speaking, the more confident you will be when you speak. Practice in front of a mirror, with a friend, or with a group. The more you practice, the more natural and persuasive your speech will become.

6. Be yourself.

When giving a presentation, don’t try to be someone you’re not. Be yourself and let your personality shine through. Your audience will be more likely to connect with you if you are authentic.

7. Connect with your audience.

Make eye contact, smile and use gestures to engage your audience. Ask questions and involve them in the conversation. The more engaged your audience is, the more likely they will be persuaded by your message.

8. End with a call to action.

Tell your audience what you want them to do after your presentation. Do you want them to sign a petition, make a donation, or just think about your message? Whatever it is, be sure to tell them what you want them to do.

anna smith Helps people and organizations realize their full potential by developing and co-creating people strategies and custom solutions, and translating them into impactful outcomes and collaborative relationships, with coaching as the “red thread”.

Andrea Markowski, Head of Marketing

Marketing specialist giving a presentation at workImage via Bigstock

Giving a persuasive presentation can be difficult. With the help of neuroscience, here are three tips to steer you in the right direction.

Neuroscience tells us that humans abhor loss and fear the unknown. As long as we are reasonably happy with and feel safe with our current choices, we probably won’t change.

For this reason, the first trick of effective persuasive speaking is to describe how bad—even dangerous—the status quo is. For example, current methods may be too expensive, time-consuming or unsustainable.

But you can’t just list those reasons in your speech and call it a day. That probably won’t work.

This brings us to the second technique: using storytelling to elicit an emotional response. Why? Because people are not logical beings. We like to think we are, but 90-95% of the time, we actually make decisions based on emotion, which we then prove correct with facts.

So start your speech with an emotional story about how unfavorable the status quo is. But that’s not all!

Tip Three: Tell the story from the audience’s point of view. By seeing themselves in the story, it grabs and keeps their attention while also being memorable. This is due to our selfish human brains – because, yes, we are wired to think primarily of ourselves in order to keep us alive.

There are other neuroscience persuasion techniques, but telling an emotional story from the audience’s perspective of how the current approach is disadvantageous is an excellent starting point for influencing opinion.

Andrea Markowski Is a marketing director with expertise in strategy development, digital strategy, design thinking and creative direction. She possesses superior abilities in presentation and public speaking.

Mark Taylor, Head of Product and Operations

Man giving a presentation at work during a meetingImage via Bigstock

some thoughts:

  • Use a one- or two-page deck with five or six bullet points per page, and maybe two short sentences for each bullet point. (This is not a script…)
  • Look your audience in the eye and tell a story that you’ve cut out the excess with enough practice to maintain spontaneity.
  • You are closer to the content than they are. Even if you’ve spoken to your audience about the topic before, assume they don’t remember anything. (“skip intro”)
  • If you have 30 minutes allotted, aim for 15-20 minutes to talk. Want questions when you speak (this shows that people are engaged).
  • If the title of your presentation is expected, start with that title.
  • If you’re presenting a result that surprises your audience, succinctly demonstrate the work and logic that went into making your headline. Leave more time for questions!

Mark Taylor Over 20 years of risk, technology and product management experience in global and regional financial services firms in the UK and US. He has managed over 40 teams, successfully resolved over 100 regulatory issues and saved the company over $15 million.

Carla Biasi, Personal Stylist

Professionals give persuasive presentations at work

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The first step is to know your audience when giving a presentation. Consider the demographics of the group, as well as their level of experience and knowledge on the topic. This will help you create very interesting and targeted messages.

Second, take note of where the presentation will be held, the working schedule, and what additional materials will be required. Know the layout of the room and try to see it beforehand.

Finally, have fun! There’s nothing better than having a presenter who thoroughly enjoys themselves and shares their passion for what they’re showing. Don’t worry about screwing it up. No one will know except you. Interact with your audience! Ask questions and encourage feedback. Let them have an interactive experience. Smile, smile, smile!

Carla Biasi is a personal stylist living on the Mississippi Gulf Coast. She currently owns her own business, works part-time at an upscale womenswear boutique, and works as a virtual and suit stylist for a womenswear specialist brand.

Michael Willis, Head of Sports Business Operations

Motivated employee giving persuasive presentation at work

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As an executive, you always want your message to be clear and detailed. This may be your only chance to present your ideas, so you need an accurate and compelling presentation. This requires a plan!

in terms of creation

You can’t convince an audience that doesn’t listen. Developing a “hook” that grabs your audience will be the best way to grab attention. You are creating an essential purpose or a “why” we are all in the room; it is essential. I like to limit key message topics to one sentence.

From that “one-sentence” point, I like to build a point-by-point argument detailing my vision. This is where my words and body language will demonstrate credibility.


This is my favorite part of the speech. My favorite visualization tool is PowerPoint. With PowerPoint presentations, I can create infographics, pie charts, videos, and graphs using financial data. These types of visuals can tell a very compelling story. I can engage the audience’s emotions and sense of logic through visuals.

In the end, I had to make my closing remarks as memorable as my opening.

michael willis 18+ years of experience working with accounting and sports organizations, managing P&Ls from $10 million to over $125 million and budgets from $3 million to over $50 million. He worked in the NFL for 22 1/2 years, mostly with game officials on the financial/accounting side.

Lisa Perry, Head of Global Marketing

Woman giving persuasive speech at work

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Creating and delivering a persuasive presentation requires careful planning and preparation. The following steps can help you create effective and engaging presentations that will inspire your audience.

First, determine your purpose. This includes determining what you want your audience to do, think or feel during your speech. This will help you focus your content and create a clear message that aligns with your goals.

Second, know your audience. Understanding your audience’s needs, interests, and concerns is critical to creating presentations that resonate with them. This will help you tailor your message to their specific needs and preferences.

Third, craft a clear message. Your presentation should have a clear and concise message that is easy to understand and remember. Use storytelling techniques and real-life examples to bring your message to life and make it more relevant.

Fourth, use effective visuals and delivery techniques. Visual aids like slideshows and videos can help you make your point and keep your audience engaged. Effective delivery techniques like eye contact, body language, and voice inflection can help you connect with your audience and communicate your message more effectively.

By following these steps, you can create and deliver a persuasive presentation that captivates your audience and inspires them to take action.

Lisa Perry Helping companies build leadership brands, drive loyal customers and achieve profitability. She does this through the process of building brands that consumers love. Her goal is to help companies develop, monetize and grow their brands.

How do you create and deliver a persuasive presentation?join the conversation inside Work It Daily’s Execution Plan.

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