February 21, 2024


social media can Being a great vehicle for startups to gain visibility and gain a following among investors and customers, coming up with a winning strategy can seem like a daunting task.

Each platform employs a different strategy and has its own set of guidelines. What’s more, each channel attracts an audience specific to that channel. What wins on Twitter may not be as successful on Instagram or TikTok.

Social media can be a tough place for startups with lean teams and resources. Even so, Rashad Assir, head of content at Redpoint, thinks the potential rewards make it totally worth the effort.

During an early TechCrunch session last week, Assir and Redpoint partner Josh Machiz said the key to crafting content that resonates on social media is crafting posts that feel authentic and target niche audiences.