February 21, 2024


What does it take to turn an obscure startup into a household name? Scalability. This is the holy grail that every early-stage startup founder is chasing. Scaling internal operations may lack the glamor of funding rounds and founder profiles, but it’s critical to a startup’s success.

Founders looking for inspiration need only look to Airbnb and Instacart. The two venerated companies have important similarities. They scaled up and each added to their initial wins: the Airbnb experience and the Instacart ad network.

We are delighted that Naba Banerjee, Director of Product and Operations at Airbnb Trust, and Asha Sharma, COO at Instacart will be joining us for a session titled How to Build a Smart Startup Operation that Scales with Your Business. You can find it on the Builders Stage at TechCrunch Disrupt 2023, September 19-21 in San Francisco.

Scaling up isn’t going to be easy — if it were, every startup would be a unicorn. Both Banerjee and Sharma are consummate leaders, and their knowledge of both companies has practically turned scaling into an art form.

We look forward to hearing their personal perspectives on how to build an operation that supports and grows with your company. We will ask the following questions:

  • How do you know when an employee is unable to take their team or department to the next level, and if you need to hire someone from outside?
  • How do you handle cultural alignment during rapid hiring, especially in a multi-office model?

This is just for starters. If you’re looking for how-to tips and insights, you don’t want to miss this session.

Learn more about our expert speakers and their qualifications for scaling startups to large corporations below.

Naba Banerjee: Director of Trust Products and Operations, Airbnb

Naba Banerjee is dedicated to ensuring that guests and hosts have peace of mind when traveling and hosting on Airbnb. Her most recent work includes developing Airbnb’s booking screening technology to help identify potentially high-risk bookings and prevent those users from exploiting the platform. Banerjee oversees the company’s efforts to combat fraud, deter bad actors from using the platform, and build trust between landlords and renters.

Banerjee has over two decades of experience building products that deliver innovative, customer-focused solutions. She joined Airbnb after 13 years at Walmart.com, where she was instrumental in the development of product management, including getting packages to customers faster and building a mobile app that helps customers self-scan and checkout faster .

Asha Sharma: Chief Operating Officer, Instacart

Asha Sharma oversees Instacart’s product, design, research, partnerships, analytics, marketing, operations and customer service. She joins Instacart from Meta Platforms, where she served as VP of Product for many of the company’s private communications products, including Facebook, Messenger, and Instagram.

Sharma also serves as Meta’s Head of Social Impact Products. Prior to Meta, she served as Chief Operating Officer of Porch Group, helping to scale the company’s operations, product, marketing and growth. Before joining the Porch Group, she worked in marketing and operations at Microsoft.

Sharma currently serves on the boards of directors of AppLovin Corporation and Porch Group. She holds a Bachelor of Science in Business from the University of Minnesota’s Carlson School of Management.

Join our builders stage

You’ll find more conversations with leading experts on Builders Stage on topics including operations, recruiting, fundraising, and more. Don’t forget to check out our six new phases in six groundbreaking areas at Disrupt.

Join the global startup community at TechCrunch Disrupt 2023, September 19-21 in San Francisco. Buy a pass now and save up to $600.