December 8, 2023

startups that look like Improving an industry’s outdated infrastructure is definitely welcome in industries like financial services and healthcare. But why should a company build infrastructure for an industry that seems to have reached its peak and surpassed it in record time?

I asked this question when I read about Futureverse’s recent $54 million Series A round. The startup is a platform of 11 companies, including game studios and entities that support web3 payments, and a blockchain startup that provides tools for brands and developers to more easily create content for the Metaverse.

I am missing something. Aren’t we all tired of hearing about virtual universes against our will? Don’t we realize that people don’t want their social or work life to look like Second Life?

Aaron McDonald, co-founder and CEO of Futureverse, told TechCrunch+ that some of the more vocal players in the category have made virtual universes seem like a thing — a virtual world — rather than what he thinks they are: technology that can create virtual worlds, and return Powers a lot of other things.

For McDonald’s, it’s not all that different from how we think of the internet today than when the term was first coined – it’s not a thing anymore, it’s a thing. matter Powers apps and websites. Following this frame of mind, Futureverse defines the Metaverse as a collection of interoperable applications built on top of user data.

In essence, Futureverse aims to help people build more inclusive experiences without users realizing it is running on a blockchain or using NFTs, McDonald said.

An example of this is the Women’s World Cup game that Futureverse has partnered with FIFA. A user guides a group of automated players in an immersive world, but they are unaware of the fact that it is running on web3 and utilizing NFTs. For most users, this is just a game.