Data from Communications Benchmarks 2023 shows that central banks in emerging market economies (EMEs) tend to use social media to disseminate information to the public, while advanced economy institutions still prefer traditional channels.
On average, EME respondents conducted 51.5 percent of their external communications via social media and 48.5 percent via traditional media.
In contrast, advanced economy institutions use social media for only 31.4% of their external communications, while
