December 2, 2023

Franchise Tom Peterson demonstrates the new Domino’s Pizza Company app as part of their digital ordering system at Domino’s “Pizza Theater” in Jersey City, New Jersey.

Craig Vogga | Bloomberg | Getty Images

For customers craving pizza while sunbathing on the beach or relaxing in the park, Domino’s Pizza Want to make delivery as easy as at home.

The pizza company announced Tuesday the launch of its new Pinpoint Delivery service, which allows customers nationwide to order to locations that don’t have a standard address. The pizza giant said in a statement that customers can use the company’s tracking service to track their order in real time, access the driver’s GPS location and receive text alerts about the delivery’s progress. Press release.

“No address? No problem,” said Christopher Thomas-Moore, Domino’s senior vice president and chief digital officer. “Domino’s is proud to be the first fast food brand in the U.S. to deliver meals to customers via a pin.”

The pizza delivery chain said Pinpoint Delivery had a soft opening last week at all Domino’s locations across the country Received positive feedback from customers and delivery drivers.

Domino’s spokeswoman Danielle Burge told CNBC that “one of the (delivery drivers) let customers know they have four minutes to meet their driver and pick up their order at a designated pickup point” before they near where the order was placed.

Domino’s introduced a similar needle delivery technology called Domino’s Anywhere Through its master franchisees in Australia 2017. The launch of Pinpoint Delivery will make this feature available in the US market for the first time.

Shares of Domino’s fell more than 1% on Tuesday. They have soared more than 8% in the past five days.

CNBC reported last week that Stifel analyst Chris O’Cull upgraded the pizza delivery company to buy from hold last week, saying the company would “stabilize delivery sales and continue to grow carryover sales into new innovations.” record level”.

The digital portion accounts for about 80% of Domino’s orders. Domino’s faced challenges recruiting and retaining a sufficient number of delivery drivers last year, which took a toll on sales.

As competition intensified in the food delivery industry during the pandemic, Domino’s expanded its technology to gain an edge. In 2021, we will start testing pizza delivery robot cars, and order food through voice integration appleCarPlay Technology earlier this year.