February 21, 2024

The 2023 Communications Benchmark reveals the evolution of the central bank’s efforts to inform and engage with the public.

As with last year, media relations remain the top priority of the central bank’s communications team. Internal communications and social media are the second and third biggest jobs for communicators.

On average, 58% of the central bank’s external communications are conducted through traditional media, while 42% are conducted through social media.quite surprising