In case you missed it, partnerships Target Building bridges between the sports and crypto worlds in the context of the American football boom in Europe. Choise.com will be supporting the Vikings in their second season in the ELF, a team whose immense potential and determination have seen them add to the trophy.
The Vienna club has added the Choise.com brand to its match helmets and social media content, which also provides the company with exposure at the Hohe Warte stadium. The next step in this growing relationship will be the launch of a special series of fan-style Crypterium VISA cards honoring Vienna Vikings players and team officials.
We caught up with Choise.com CEO Vladimir Gorbunov to learn more about the excitement of the company’s blockbuster move to support Europe’s most exciting NFL favorites details.
The fusion of sports and cryptocurrencies seems to be a trend that shows no signs of stopping. What made Choise.com ride the wave?
The phenomenon of cryptocurrency brands securing major sports partnerships is no surprise. Sports, like cryptocurrencies themselves, have no boundaries or limits. In fact, it has the extraordinary power to bring people together from all over the world, which can benefit the reach of cryptocurrency companies. By partnering with top sports rights holders, cryptocurrency advertisers can reach millions of fans who can further become their potential customers and loyal supporters.
The overriding goal of creating such a coalition is to help as many people as possible learn about crypto banking by using the product with a seamless experience. That’s exactly what we have in mind when joining forces with Vienna Vikings. By joining the sports sponsorship competition, Choise.com has a great opportunity to make the crypto lifestyle accessible to all.
How will the partnership with the Vienna Vikings help Choise.com differentiate itself from the competition?
First, Choise.com is the first cryptocurrency company to partner with a European American football club. Before that, we saw a wave of blockchain sponsorships strengthen teams in the National Football League, the top competition in the United States and Canada. The emergence of the ELF marked an important milestone in the history of American football in Europe, and the game itself has rightfully gained popularity throughout the region. In Germany alone, American football has experienced a genuine fan boom, becoming the second most popular sport after rugby.
The Vienna Vikings are the defending champions of the ELF. On the way to the 2023 season, they remain unbeaten, and we believe that this is just the beginning of their grand journey to win the championship again. The Vikings’ accomplishments ensure Choise.com has a strong presence, allowing us to capitalize on the team’s growing presence in Europe and effectively communicate our mission and values.
Just as importantly, this partnership comes after a “crypto winter” that caused many sporting rights holders to forego crypto sponsorships. After all the crashes in 2022, they argue that cryptocurrency companies could be shaky partners, posing exceptional financial and reputational risks to the industry as a whole. Against this backdrop, the Vienna Vikings’ trust in Choise.com and our product is a much-needed sign of credibility for the entire crypto industry.
With your joint efforts, Choise.com will give one of its unique products – the Crypterium VISA Card a unique look. Are you planning to expand your partnership with the Vikings into other areas of your business?
All this has yet to be discussed with our colleagues at Vikings Vienna. On the Choise.com side, we see great potential for our collaboration in many areas. Given that non-fungible tokens are the most common point of contract between cryptocurrencies and sports, the NFT market is a fairly promising direction worth considering. Not to mention we’ve already amassed a wealth of experience creating digital collectibles – our latest Chobies NTO collection has been a huge success, grossing over $1.9 million in sales.
Are you an American football fan yourself?
Yes, I absolutely love it! That’s why I’m even more excited to see our partnership with the Vikings continue to grow. An honor throw before the Vikings’ first game of the 2023 ELF season is a very special moment for me and my son. I will never forget the sense of unity with the team that I saw and experienced that day.
American football is a tough game that brings many emotions and impressions to the fans. At the same time, all fans and players seem to have a lot of respect for each other. For example, it is very common to applaud injured people, even if they are members of the opposing team.
There are other subtleties that make American football such an engaging experience. Choise.com hopes it can continue to make waves in the global sports industry, winning the hearts of new fans and introducing them to a thriving world of crypto assets.
Disclaimer: This article is for informational purposes only. It does not provide or be intended to be used as legal, tax, investment, financial or other advice.