February 23, 2024

To avoid falling behind in the hyper-competitive artificial intelligence race, Amazon is launching a new program to support customers and partners focused on generative artificial intelligence.

Called the AWS Generative AI Innovation Center, the $100 million initiative will connect AWS-affiliated data scientists, strategists, engineers, and solutions architects with customers and partners, as Amazon said in a press release, ” Accelerate enterprise innovation and success through”: Generative Artificial Intelligence. “

“Through free workshops, engagement, and training, AWS will help customers imagine and identify use cases based on best practices and industry expertise that deliver the greatest value for their businesses,” Amazon wrote in a release.

What exactly does that mean? I ask Sri Elaprolu, Head of the Generative AI Innovation Center and Senior Data Science Manager at AWS, to explain in more detail.

Elaprolu clarified by email that the $100 million investment will fund generative AI’s “people, technology and processes” exclusively. It’s still a little fuzzy. But he said the idea would be to support collaborations with AWS customers to help them conceive, design and launch new generative artificial intelligence products and services.

“We hear from enterprise customers that they are very interested in generative AI and are looking to AWS for help and guidance,” Elaprolu added. “The Innovation Center will help them develop generative AI plans, identify and prioritize generative AI use cases that align with business value, and develop proof-of-concept solutions and paths to bring solutions to production-ready status, and Gradually scale up.”

Participants in the Generative AI Innovation Center program will benefit from free workshops, participation, and training, as well as access to AWS products such as CodeWhisperer, the code generation service, and the Bedrock platform for text generation models.

As for WHO Elaprolu said the Generative AI Innovation Center will first prioritize working with customers who have previously approached AWS with “plans, goals, or requests for assistance” with generative AI. Among other things, the program will prioritize organizations in the financial services, healthcare and life sciences, media and entertainment, automotive and manufacturing, energy and utilities, and telecommunications industries.

“Strategic and scientific experts at the AWS Generative AI Innovation Center will brainstorm and formulate questions with customers to help them identify the best use cases for generative AI, address the challenges involved, and identify a clear path to success,” said Elaprolu . “It will also provide a wide range of consulting functional expert services, such as exploring the best candidate base model to meet business goals, and hands-on activities, such as fine-tuning the base model to meet specific needs.”

The launch of the Generative AI Innovation Center comes a few months after AWS launched a 10-week program for generative AI startups and launched Bedrock, a platform for AI-driven applications. AWS also recently announced that it will partner with Nvidia to build “next-generation” infrastructure for training AI models, complementing its in-house Trainium hardware.

Through these initiatives, AWS is working to demonstrate that its platform is a leader in building and hosting generative AI applications. it can? That remains to be seen, especially given Bedrock’s… er, rough start.Bloomberg report Six weeks after Amazon demonstrated the technology in May with an unusually vague press conference and a testimonial, most cloud customers still don’t have access.

To its credit, though, AWS has managed to win a number of high-profile clients in the generative AI space, including Stability AI (which chose AWS as its preferred cloud provider) and AI21 Labs. This is in contrast to Google Cloud’s work with Cohere and Anthropic and Microsoft’s work with OpenAI — but maybe not the best, depending on who you ask.

Fortunately for Amazon, the market is large and growing.Grand View Research estimate Generative AI products and solutions could be worth nearly $110 billion by 2030.

“Generative AI will be one of the most transformative technologies of our generation, solving some of the most challenging problems facing humanity, augmenting human performance and maximizing productivity,” Elaprolu said. “Our customers are always at the forefront of innovation, and the possibilities and use cases for generative AI are virtually limitless. This is just the beginning.”

Notably, Amazon is the latest company to commit substantial resources to generating AI initiatives.

Salesforce Ventures, the venture capital arm of Salesforce, plans to inject $500 million into startups developing generative artificial intelligence technology.working day recent An additional $250 million to existing venture capital funds dedicated to supporting artificial intelligence and machine learning startups. open artificial intelligenceThe company behind the viral chatbot ChatGPT has raised $175 million to invest in artificial intelligence startups. Just this week, Dropbox launched a $50 million venture fund focused on artificial intelligence.

Meanwhile, Accenture and PwC announced plans to invest $3 billion and $1 billion in artificial intelligence, respectively.

Over the past few years, funds have steadily increased their positions in artificial intelligence, driven by the growth of generative artificial intelligence. according to Last year alone, AI startups raised more than $52 billion in more than 3,300 deals, according to GlobalData.