December 3, 2023

Your resume and LinkedIn profile are very important to your job search. They not only illustrate your past accomplishments, but also predict your future abilities. However, this task cannot be successfully accomplished if these two things do not contain mass information. This includes a great personal brand statement.

What is a Personal Brand Statement? It’s a statement that communicates who you are in the workplace. Borrowed from the marketing world, it reflects your professional reputation.

On your LinkedIn profile, a personal brand statement is used to summarize in a few words who you are, what you’ve done and what you hope to do in your career. That’s why it’s so important to take formulaic steps to develop steps that get the job done.

Personal Brand Statement Examples and Formulas

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First, review the personal brand statement for the delivered item:

I’m a Community Affairs Manager with 10 years of experience visualizing, developing, and organizing company-wide philanthropic events, connecting with hundreds of nonprofits, coordinating diverse employee volunteer opportunities, and creating dynamic external and internal campaigns communicate.

Why is it successful? It provides a snapshot of your history in the field while providing brand attributes that describe your success. Plus, it provides examples of past accomplishments, giving you insight into how you can help employers succeed.

So, which formula can you use to create your own?

1. Consider your worldview

Job candidate on laptop writing a great personal branding statement

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It may seem a little far-reaching to say that your overall outlook on life can create a great personal brand statement, but in reality, it is your outlook on life that guides you toward your career and helps you develop your talents.

So take the time to write down your vision. Do you want people to communicate better with each other? Are you looking to expand the breadth of our already expanded technology? Thinking about what will help you create a broad umbrella that covers all of the specific goals your personal brand statement will encompass.

2. Think about your personal goals

Professional thinking about his career goals to write a strong personal brand statement

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Likewise, a personal brand statement is all about showing employers that you have goals and that you not only intend to achieve them in the future, but have achieved them in the past.

So, what are your career goals? How do you want to make a difference? Write down what you want to achieve and the skills you have that will help you get there.

3. Look at your attributes and career history

Professional woman on laptop learning how to create a great personal brand

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In the end, it’s important to recognize your brand attributes and then apply them to your professional history. To identify your attributes, think of at least three nouns that describe yourself as a professional.

Are you a great communicator, leader, visionary or organizer? Then muster three sentences to round out your professional history related to those attributes (for example, I have 15 years of experience leading groups through philanthropic work). Make sure to quantify this work experience!

Once you’ve completed these goals, you’ll have enough information to create a truly outstanding personal brand statement that will not only give employers confidence in your ability to succeed, but will also boost your confidence as a top-tier professional.

If you’re job hunting, your personal brand will determine how prominent you are to potential employers during the job search process. If you don’t present yourself as an expert, you may be hurting your chances of getting an interview. So follow the tips above to write a great personal brand statement today!

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This article was originally published on an earlier date.

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